Research shows that part of one popular person’s source of strength and most of the time inspiration are fan clubs. Also, this works both ways, you get inspiration from the person you promote and same goes for that person towards your efforts of showing your support towards him or her. As Micheal Bassey Johnson puts it, “Everybody dies, but great souls resurrects in our memories” and helping one artist creating a fan club is just one of the many.
If you plan to help an artist through a fan club, you need first and foremost know who or what you will promote. Second, you have to ask permission from the artist as this could protect you from any copyright and trademark violations since this kind of group or organization uses the intellectual property of a member. To keep order in the society as a whole, laws must be applied to all. You still need to connect with the artist for merchandising- of what your club members would have as their privilege. This would also help you to connect with your future members and be acquainted with them.
Keep in mind that not all expenses can be carried by the membership fees so overhead cost must be included in the discerning. Another important thing is that you need to decide on having a membership fee for future expenses of you club. Needing trusted people, in accounting, publishing, merchandising, public relations and general administration to run the club is also a must to keep the club in order. Social networking sites, as its primary goal to socially connect one with the other, will also help you locate these people of same interest, and keep them updated of future events organized for and by your club. Try to get your artist to participate personally in your newsletter. Every good thing takes time, and keeping it good takes all the time, creating a fan club of your own is not an exemption. But surely, all the hard work pays off.
Fan clubs is not just applicable for fandom’s to artists in entertainment industries, but it can be fan clubs for books, art, or shops.
In maximizing your effectiveness as an entrepreneur, you have to concentrate on gaining and retaining subscribers. And one way of it is rewarding your followers. A business is only effective if it has customers that find value in its product or service. One way to accomplish that is to give rewards for your avid fans. It is somewhat ‘bribery’ in a way that you’re rewarding them, in return of their support.
There are many ways to reward your supporters and one of them is making sure they are safe in their homes by giving away digital door lock. Digital door lock would be a good product of reward as it is cheaper and has more usage than any t –shirts and caps. You can arrange orders from them through their Facebook account.
Watch this video to convince you that it is very convenient for your fans.
Bottom line is, the key to an effective online advertising, is to make an offer and establish a relationship at the same time.